[Phoenix Finance] - Zhejiang Jinyun "favorite" point green into gold: the key to the industrial revival

2016-05-24 13:13:04 5

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Zhongxin.com Lishui May 12 (Reporter Li Tingting) Is industrial development and ecological protection antagonistic? Can you keep green development when you keep the green mountains and green waters? Located in Jinyun County, Lishui City, in the green valley of southern Zhejiang, it has a good natural and ecological environment, and is also a large industrial county. The total industrial economy has ranked first in Lishui for 13 consecutive years. In recent years, the downward pressure on the economy has increased, and the contradiction between economic development and environmental protection has become increasingly prominent. The “innovative green transformation” has become the development choice for Jinyun industry under the transformation of the era scene.

     The local return to zero, actively adapt to and grasp the new normal, lead the benign development of the industrial economy with green, and drive the transformation and upgrading of the industry with innovation. From the independent transformation and upgrading of enterprises to the strategic planning of the overall layout of the government, the construction of the ecological industry in Jinyun is “drums and drums”.

In the view of Zhu Jikun, member of the Standing Committee of the Lishui Municipal Committee and Secretary of the Jinyun County Party Committee, to comprehensively promote the structural reform of the industrial supply side, it is necessary to improve industrial production efficiency, encourage enterprises to grasp core competitiveness and core technologies, increase the proportion of emerging industries, and at the same time adopt the most stringent environmental protection. The access system forced the transformation and upgrading to improve the level of industrial ecology.

Zhongxin.com Lishui May 12 (Reporter Li Tingting) Is the industrial development and ecological protection antagonistic? Can you keep green development when you keep the green mountains and green waters? Located in Jinyun County, Lishui City, in the green valley of southern Zhejiang, it has a good natural and ecological environment, and is also a large industrial county. The total industrial economy has ranked first in Lishui for 13 consecutive years. In recent years, the downward pressure on the economy has increased, and the contradiction between economic development and environmental protection has become increasingly prominent. The “innovative green transformation” has become the development choice for Jinyun industry under the transformation of the era scene.

    The local return to zero, actively adapt to and grasp the new normal, lead the benign development of the industrial economy with green, and drive the transformation and upgrading of the industry with innovation. From the independent transformation and upgrading of enterprises to the strategic planning of the overall layout of the government, the construction of the ecological industry in Jinyun is “drums and drums”.

    In the view of Zhu Jikun, member of the Standing Committee of the Lishui Municipal Committee and Secretary of the Jinyun County Party Committee, to comprehensively promote the structural reform of the industrial supply side, it is necessary to improve industrial production efficiency, encourage enterprises to grasp core competitiveness and core technologies, increase the proportion of emerging industries, and at the same time adopt the most stringent environmental protection. The access system forced the transformation and upgrading to improve the level of industrial ecology.

"Green" metamorphosis: innovative green industry set off a banner for development

    Jinyun is an industrial strong county in Lishui. The traditional advantage industry band sawing machine, sewing machine and ring lamp account for about 70% of the domestic market share.

    During the "Twelfth Five-Year Plan" period, the total output value of Jinyun Industry increased from 28.12 billion yuan in 2010 to 44.66 billion yuan, of which the total industrial output value of enterprises above designated size increased from 24.93 billion yuan to 34.9 billion yuan, and 106 enterprises above designated size were realized. The industrial stability has grown rapidly.

    "The vitality in the crisis" is the most appropriate narrative of the current development of Jinyun industry. With the rising labor costs, the constraints of environmental resources, and the unexpected new economic conditions, many manufacturing companies in Jinyun are facing “growth troubles”, and enterprises that have been ups and downs in the years and the market are now ups and downs. There are also new ideas and considerations.

    Chenlong Group was formerly known as Chenlong Rubber Factory, which mainly produces PLA rubber shoes. However, with the sudden increase in the price of rubber and the asymmetry of market information, in 2007, a large number of rubber shoes were accumulated in the warehouse. At that time, the company's helm, Lu Pulong, made an amazing move: sold all the machinery and equipment in the factory as broken iron and iron, and aimed at the high-precision hydraulic pump blade, a strategic emerging industry, which invested more than 90 million yuan. The company has purchased more than 260 machines and equipment with international advanced level, and introduced a large state-owned enterprise Guihang Group as a strategic partner, thus successfully opening up a new world.

"Thoughts determine the way out, and then go back to the old road and go bankrupt sooner or later." Lu Pulong, who has come all the way, is now deeply touched. He said that before doing business from scratch, it was the resources, labor costs, and product prices. "The current environment has put forward new propositions, and it is not working with old ideas. As Lu Pulong said, it is not broken. At present, Chenlong Group has opened up talents and technology introduction channels, and relying on independent innovation advantages and technological competitiveness to enter the military production field, has changed from labor-intensive enterprises to the largest and most diverse products in China. The whole blade manufacturing enterprise, the products are exported to Spain, Italy and other countries.

    Like the transformation of Chenlong, under the baton of “Green Water Qingshan”, many industrial enterprises in Jinyun accelerated their running on the runway of transformation and upgrading. For example, Tianxi Group vigorously cultivates the innovation ability of enterprises and actively proceeds from the traditional kitchen utensils industry to small kitchen appliances; Zhejiang Changer Intelligent Equipment Co., Ltd. adjusts and optimizes the industrial structure according to the requirements of greening... Eliminating high pollution and high energy consumption At the same time of backward production capacity, Jinyun has also cultivated environmentally-friendly emerging industries, such as Jinke Power's Jinyun 20MW agricultural and optical complementary power station project, which takes the development of new materials industry as a breakthrough and maximizes the benefits with minimal land consumption.

    Through transformation and upgrading, Jinyun's industrial structure has been continuously optimized, and the “green” component has become increasingly bright. It is worth mentioning that the development and utilization of the national low-hill and gentle slopes by the two-level government of Lishui City and Jinyun County is the first zone and the demonstration zone. Zhejiang Lishao Hardware Technology Industrial Park is also in full swing. In order to enlarge and strengthen the intelligent equipment manufacturing industry, accelerate the development of the electronics and precision instrument industry, and take into account the development of other industries, the “2+X” will strive to build a high-end industrial concentration and innovative resource agglomeration by 2020, which is significant in Zhejiang. A provincial-level high-tech industrial park with intelligent equipment for action. At present, 14 projects including SCHOTT Xinkang and Ai Teite have been introduced.

    Take the Schott Xinkang project as an example. This is the first large-scale Sino-foreign joint venture in the park, with a total investment of 778 million yuan. After the project is put into production, it can provide 4 billion top-grade pharmaceutical packaging products to the market every year.

    The above results are also inseparable from the local government "shop second" service. In recent years, the Jinyun County Government has taken service companies and optimized the development environment as a major task, and has effectively guided, supported and assisted enterprises through actions such as “Eco-Economic Improvement Year”, “Breaking the Problem” and “Creating Excellent Service”. development of. At present, Jinyun has 38 national high-tech enterprises and 25 provincial-level technology research and development centers. The high-tech output value is 10.37 billion yuan, and more than 100 technologies of more than 40 enterprises are at the forefront of domestic and global.

    E-commerce path exploration: "Internet +" drives industrial transformation and upgrading

    Taobao shopping store, e-commerce park, logistics express delivery company... Now walking on the road of Jinyun Huzhen, Internet-related enterprises are row upon row. The data shows that the number of online merchants in Jinyun County has reached more than 2,900. In 2015, the transaction volume of third-party platforms reached 2.8 billion yuan, and on average, every minute, a courier was sent from Jinyun to the rest of the world.

How does a traditional mountain county town emerge with the help of the "Internet +" wave?

    I set my sights on Beishan Village, Jinyun County, one of the first 20 “Taobao Villages” in China. It used to be a poor village. Now almost every household is doing Taobao and walking in the village. The most heard voice is “叮咚” .

    Lu Zhouyang’s shop is open downstairs, four computers are placed side by side on four simple wooden tables, and outdoor items such as tents and backpacks are piled up on one side of the wall. In this room of only a dozen square meters, I can earn thousands of dollars in marketing every day. "A series of processes, such as delivery and distribution, are completed in their own warehouses. As long as they sell their products, they are their own net profits." Lu Zhouyang said.

    It’s better to go home to Taobao when you run around the east. Today's Beishan Village has more than 300 online stores, and has produced nearly 10 independent brands such as Xingqing Outdoor and Wind Road, with annual sales exceeding 150 million yuan.

    The stunning performance of the e-commerce in Beishan Village is a microcosm of Jinyun's rural e-commerce. According to the Jinyun County Bureau of Commerce, by 2015, there were 169 traditional enterprises applying e-commerce in the county, accounting for 33.8% of the enterprises on the regulation; foreign trade enterprises using cross-border e-commerce to expand the market, with more than 20 sales. About 12 million US dollars. It mainly conducts cross-border e-commerce business through platforms such as Ali International Station and AliExpress. The product range covers various products such as kitchen utensils, home and local products.

    In Jinyun, e-commerce is not just a business circulation, but it also drives the transformation and upgrading of the three industries.

    In July 2011, Tianxi Network Technology Co., Ltd. was established based on the resources and platform of Tianxi Group. Initially, only 3 people, 6 months after the network sales of 6 million, in 2012 reached 20 million, at the end of 2013 exceeded 50 million, like Tianxi, the local Taotao Group, Golden Rod Movement, Dongyi Magnetic Industry, Handa Machinery, and 晟A large number of enterprises, such as toys, have "connected to the Internet" and embarked on the O2O network sales model.

    “Every day there are thousands of orders, and you need to hire a few assistants when you pack them!” The party that runs a lighter factory often used to find a market for its own products. In 2016, after trying to put the product on a local micro-electronics platform called Shunlian Power, the sales volume suddenly exploded, and thousands of orders every day made his factory busy. "This is getting closer to the distance between our manufacturers and consumers. Not only have they got the benefits, but the profits of our products have also increased greatly!"

    According to reports, although Jinyun County, located in the hinterland of southern Zhejiang, has abundant resources, how to break through the location restrictions has always been a bottleneck that plagues local economic development. To this end, in addition to supporting the micro-e-commerce platform such as Shunlian Power, the local government also arranges a special fund of 8 million yuan each year to guide and support e-commerce from the aspects of gathering platform, cultivating main body, training expansion, brand building, etc. Industrial transformation has opened a new window.

    From scratch, from small to large, from traditional to emerging, from the low end of the industry to the high end of the industry, from the south of Zhejiang Province, the ecological industry is now in the middle of the southeast of Zhejiang Province with the attitude of “the first economy of Jinyun”. It will also continue to implement the strategy of “eco-enriching the people and industrially strong counties”, adhere to the combination of ecological governance and ecological creation, and make great strides toward “Made in China 2025”. (Finish)